Prabhakar owes KK, who helped him 18 years ago, and also values his friendship with KK. Siddhant's father helps KK out of any disasters in both business and personal issues. Siddhant and Anushka are childhood friends, who broke up seven years earlier due to misunderstandings. Siddhant Sinha is a budding lawyer, belongs to middle-class Kayastha family from Bihar, and is the son of lawyer Prabhakar Sinha who was KK's legal advisor, right-hand man, confidante, and best friend. The show is set in Delhi, and revolves around Siddhant Sinha and Anushka Reddy.Īnushka Reddy, daughter of Telugu industrialist Krishna Kanth 'KK' Reddy returns home after spending seven years in the US. The show has been critically acclaimed for its crisp story line and ensemble cast's performance. Produced by Bindu and SJ Studio Productions, it premiered on 19 March 2018 on SET India and starred Palak Jain and Namit Khanna. Yeh Pyaar Nahi Toh Kya Hai ( What Is This, If Not Love?) is an Indian romantic drama television series.